Take a look at the source code for this page (select "View Source" from the "View" menu). See the tags up in the head of the document, the ones that begin with
METAtags are very powerful, and if used properly, they can increase your website's traffic, and help the right people to find it easily.
METAtags are inserted between the two HEAD tags, and therefore do not appear in the browser window when someone looks at your site. They are, however, read by the search engine programs that sort new websites.
These pages use three simple
<META NAME="author" CONTENT="">
<META NAME="generator" CONTENT="">
<META NAME="keywords" CONTENT="">
CONTENTis set equal to the appropriate information. The
keywordscontent should be equal to the various keywords which you would like to point people to your pages when entered into a search engine. For example, if you had a site about the film Cinderella, you would want to have the
keywordsvalue set to something like
"Cinderella, Disney, animation"and any other things your page includes (like
"images, sounds, movies"and so on). You may have up to 25 keywords in your
generatorvalues should be set equal to your name and something like
"The GeoCities text editor"respectively. You can also use a
"description". Then the
CONTENTwould provide search engines with a brief description of your website. For example, a website about the actor Steve Buscemi might have a tag like this:
<META NAME="description" CONTENT="A wonderful collection of photos, soundfiles, and film reviews all revolving around Steve Buscemi, the greatest actor of his generation!">
METAtags are remarkably useful, particularly as you enter the more advanced levels of web design. Be sure to include at least the
generatortags on every page, and be sure to have the
descriptiontags on your first page, if not on the others.
There are many other
METAtags you can use - see Further Study for more information.
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